Guide to Infographic MarketingBoast Digital
Regardless of whether you run an online business or own a physical store, marketing will always play a central role in making the business profitable. Thanks to advancements in technology and evolution in marketing techniques, business owners and managers can experiment with different marketing strategies to find what marketing style suits their business and yields the desired results.
Speaking of marketing strategies, there are quite a lot of them out there, and they include social media marketing and email marketing, among other forms of digital marketing. However, one type of marketing that is increasingly gaining popularity and causing so much buzz is infographic marketing.
You have probably been wondering and asking yourself, what is infographic marketing, and why is virtually everyone talking about it? If you are yet to wrap your mind around this trending marketing technique or are not sure of how to implement it in your business, don’t worry because you’ve just found the right article to guide you.
What is infographic marketing?
To help you understand what infographic marketing is and what it entails, it would help to understand what the term “infographic” means. In simple terms, infographics can be defined as a visual representation of data — and it’s done with charts, symbols, and texts, among other design elements. The idea is to make a seemingly complex subject simple by presenting the information in an attractive way. Infographics often take a narrative structure — that is, it follows a logical sequence, and the subject is provided in an interesting manner.
However, you should have it at the back of your mind that creating infographics requires in-depth research on the subject. As such, you must make time to understand the topic you want to create an infographic for and decide what information you want to project.
Having mentioned that, we can shift our focus to what infographic marketing is. You can think of infographic marketing as a form of marketing that involves the use of infographics to promote your brand, create awareness, build authority and eventually rank on search engine results pages (SERP) via search engine optimisation (SEO).
Why is infographic marketing in high demand?
As we mentioned earlier, marketing has evolved, and virtually every business is facing stronger competition. While healthy competition is good for business, the last thing any business wants is to be made irrelevant and sidelined by its competitor. To stay relevant and position your business as an authority in any niche, you need to invest in content marketing strategies like infographic marketing.
Not only, are infographics are vital part of strong marketing strategies to beter engage users, but according to Forbs using infographics help digest complex information.
As businesses race to grab the attention of prospective clients/customers, generate quality leads and get high conversions rates, there is a need to put out information that stands out from the heaps of information that get posted online every day and appeals to your target audience. And what other way to achieve that than to use infographics?
Infographic marketing offers ample room for flexibility because it leverages dynamic visual data presentation. What this means is you get to explore different design templates until you find what resonates with your audience. If you get your infographics right, you would have succeeded in creating a unique brand, and this goes a long way to enhance your brand’s visibility. So, there you have it, one of the reasons why infographic marketing is causing so much buzz is it enhances brand visibility.
Infographic marketing can be used to boost SEO
Another reason why almost every business is looking in the direction of infographic marketing is that it helps with search engine optimisation. While people will argue that the content search engines don’t crawl the information presented in the visual/graphic design itself, professional infographics are often posted alongside detailed written content that explain what was illustrated in the infographic.
This content often take the form of articles or blog posts and they are optimised with keywords to boost SEO. In addition to making your content reader-friendly, the right blend of content and infographics can be used for social media sharing campaigns and inbound link generation. All of which makes infographic marketing a priceless digital marketing tool.
Because the content marketing industry requires content to oil its wheels, there will always be a need for different forms of content, and infographics is high up on the list. Recent studies by PR Newswire showed that infographics and other similar visual content drive more engagements and offer SEO benefits. It may also interest you to know that at least 40% of marketers regard infographic content as the most engaging, and they get shared three times (3X) more compared to other types of content.
What are the benefits of infographic marketing?
Unless you are just joining at this point, you would already have an idea of several ways in which marketing infographics can impact your business and steer you in the direction of increasing your profit margin. Over the years, businesses have successfully used infographic marketing to generate leads, increase customer engagement and gain media recognition or mentions.
While all of these are amazing marketing benefits, infographic marketing can also serve several other purposes. Thankfully, you don’t require special skills or training to set infographics marketing campaigns in motion. They are easy to create and turn around is fast, plus you don’t need costly design tools.
While it is true that virtually everyone can create infographics for their business or manage one, there is more to this type of marketing than meets the eyes. Knowing how to create infographics is one thing and defining the purpose of the infographic is another.
Before you get started with researching the topic for your infographics, it is always best to define what you intend to achieve with the information you want to put out. Whatever your goal or goals are, always ensure that they fit into your marketing strategy and portray your brand as an authority.
The different ways you can put infographics to use
Infographics can also be used to brainstorm ideas, boost online customer engagement via social media shares and increase natural link building and shares from other businesses where your infographic aligns to their needs (generating quality back-links). All of these are geared toward driving massive traffic, increasing revenue, establishing wide industry connections, and boosting brand visibility while also increasing awareness. Think viral infographics.
1. Infographics can be used to educate your audience about your business
While prospective clients and customers are almost always surfing the internet for information about brands and products, it is an open secret that people have a short attention span. They make quick stops at intervals and scroll on. Because you don’t have much time to explain details of your business, you can leverage infographics to highlight pain points and how your product/service can solve them.
While you are at it, you can also chip in the value that your customers stand to get. If your visual representation is good enough, it will make them step on the brakes to read the information you put out, and if the quality of the content strikes a cord, they will stay longer to digest the accompanying written contents and eventually reach out to you for business if your “hook” is solid.
2. Infographics can be used to explain complex topics
To establish yourself as an industry leader and position your business as the “go-to-guy” in your niche, you must show that you have in-depth knowledge of the industry you are in. You should be able to explain complex concepts in a way that is easy for your audience to understand.
Providing useful information in a visually appealing format and in bite-sizes is something that stakeholders and customers appreciate a lot because they won’t be bored with lengthy writeup. Unlike long form articles or blog posts, you can get creative with your page layout and designs in such a way that will keep them engaged. That way, you’ll be able to communicate important information and not lose your audience even when the content is much.
3. Use infographics to list tips, ideas, and resources
Because these are the common forms of infographics, the chances are that you have come across a handful of them while surfing the internet or scouting for information. List infographics are a way to create and share over the internet, especially on your social media channels like Instagram and Facebook (Meta).
They can be used to list company updates, explain processes, list company policies and checklists for tracking work progress and team members’ performance. All you have to do is create a suitable template design and fill out the information you want to pass across. Remember to be creative with your presentation — you can use fun icons to replace conventional bullets. Also, opt for aesthetically/visually appealing fonts, colors, and backgrounds to make your list pop.
4. Using process infographics to visualise or map your customer journey
Mapping your customer journey is key to understanding how they interact with your brand through their journey. Using visuals and maps to demonstrate your customer journey through infographics makes for an ideal presentation when sharing insights with marketing teams, executives, and the like.
5. Compare competing offers (products and services) using comparison infographics
Infographics are great as part of your e-commerce website or social campaigns. Some consumers prefer a more visual straight to the point explainer, rather than reading through mountains of content. Infographics serve a great purpose when using them to compare the differentiations between your products and services.
For example, let’s say have a pest control business with two different pesticides customer can choose for at different amounts. You could use an infographic with the columns highlighting the benefits of each, and what one pesticide offers that the other doesn’t. Like a tick and cross list.
You can also use infographics to highlight ‘do’s and don’ts’ and even the ‘pros and cons’.
The power of using an infographic to compare your products or services are a great visual aid for consumers to make quick reference to what options they have to purchase, and the difference between these options.
6. Repurpose content
Highlighting key points from reports, blog posts, and presentations and creating micro-content are all great opportunities to use infographics for. Specifically, if you are wanting to recycle evergreen content, and infographic for your social media platforms that links back to your content is likely to re-engage a fresh new audience. This is partly due to the easy visualisation of what your readers can expect and increase ‘intent’ when it comes to learning or reading more beyond the infographic itself.
Examples of Infographics
Below are some examples of how infographics have been used to tell a story, share insights, and act as an explainer.
Here are some content marketing ideas to help you get started
Unless you are not looking to generate traffic and boost your revenue, you would consider taking your content marketing to the next level by spicing it up with creative and informative infographics. To yield the best results from infographics marketing, you need to be very creative with your content.
1. Use relevant and relatable templates
Suppose your pockets are not deep enough to hire a professional graphics designer or sustain an in-house designer; there are tons of free resources (tools and templates) out there you can use to create sizzling infographics. Most of these templates are editable — all you have to do is drag and drop elements and change a couple of placeholder texts, and you would be amazed at what you can create.
While you are it, remember to choose relevant templates and make good choices of fonts and colors to make your work attractive.
2. Tell a story
The best infographics for marketing are those that tell stories. Always give ample thought to your story hooks and angles while creating marketing infographics. Resist the temptation of simply throwing in any icon or stats that appeals to you into your design.
Whatever you are adding to your design — texts, charts, symbols should tell the same story. Because people relate and bond strongly with stories, it is always best to adopt visual storytelling principles. Stick to one story or narrow your infographics to a specific subject and not something generic — else, you will end up confusing your audience.
3. Tap into your creative side
As we mentioned earlier, get creative with your choice of icons, colors, and fonts. Emphasize useful points with distinct icons and aim to strike a balance between your text and visuals. They should be connected and flow in the same direction.
Other tips you should take note of are to brand your infographics (using your brand color and logo), make your infographics interactive, and remember to add social sharing buttons at strategic places like your footer.
Infographics are a must to any marketing strategy
When it comes to using infographics as part of your content marketing or social media marketing strategy, it’ll no doubt engage better customer engagement and increase revenue. Let’s face it, most consumers lead busy lifestyles, so they want to be able to get their importation quickly. Infographics enable this quick engagement from consumers. On the plus side, you can get as creative as you like and as mentioned above there are an abundance of opportunities to use them.
Boast Digital offers a complete infographic copywriting service. Get in otuch today to disucss your needs.