AWDR Website Design

Gary at Australian Workplace Discrimination Representatives contacted our team to redesign the website which was about 8 years old. As part of the scope of work we not only redesigned the look and feel with new images, but refreshed content on every page. Updating over 300 pages of content and adding in new pages made the website more relevant to potential customers in seeking out their services. This will keep customers engaged with answers to their questions, followed by lead conversion through the contact forms and click to call options throughout.

Technical SEO

The technical SEO aspect of this project included updating meta tags and descriptions in line with the focus keywords for each page. In addition, the updating of alt tags within each image so they can become searchable, along with adding in relevant ‘frequently asked questions’ to assist with better SERP results.

Improved Page Speed

Further to this a complete audit of the website and page load time / page speed was a necessary element, and a critical one for the facet, to engage a better user experience. – a must do in Google’s eyes! Increasing the mobile speed by 29% to 91%, and desktop speed from 37% to 99%. Below is a screenshot of the results taken from Google’s PageSpeed Insights for AWDR.