6 Reasons Why You Should Use Google Ads

If you’re an advertiser looking to put your ads on Google, and you want to quickly grow your bottom line through online advertising, there’s no better choice than Google Ads.

Here are 6 reasons why you should utilise Google Ads.

1. Reach Your Target Audience

Google Ads targets users based on the content, keywords, and locations typed into the Google search bar. When a user types in a search term, such as “SEO services” or “best-selling books,” Google Ads pops up related ads for you to purchase space within. It’s a simple, yet powerful way to reach customers that are already looking to buy.

Google Ads will also target users based on the locations they’ve visited before, their search history and the websites they’ve visited before, and other factors that will help you target your audience with the utmost accuracy.

2. Segment Your Audience

Many Google Ads users realize that by using a combination of keywords, demographics, locations and more, they’re able to zero in on their target audience and exceed initial expectations. For example, if you have a website that sells a broad range of products, but only want to target users within a certain zip code, Google Ads has you covered.

3. Channel Your Message

Google Ads enables you to create highly-targeted ads that will speak to your audience and get them to take action.

You can design your message to target users based on everything from their age, gender, and location to their interests, hobbies, and even the devices they use.

When you target users based on these attributes, you’re able to make sure that your ads are tailored to users that are most likely to make a purchase, save time, and help you meet your goals.

4. Get Better Traffic

Google Ads is a fast, flexible, and easy-to-use platform that lets you quickly and easily get the traffic you need to succeed.

Using Google Ads lets you create simple ads that target your audience based on their interests so you can reduce the amount of time you spend on creating a well-tailored ad that meets your needs.

5. Improve Your Click-Through Rate

Because Google Ads targets users based on your advertising message, you’re able to create well-thought-out ads that get more users to click-through to your website.

For example, if you run a website that sells baby products, you could create an ad for a baby blanket that offers a discount for new parents, or another ad that offers a free eBook on baby care.

The more targeted your ads are, the more clicks they’ll likely get.

6. Channel Your Product

Google Ads enables you to create detailed ads that explain the benefits of your product. Google Ads is a highly-targeted platform that enables you to pinpoint your customers and deliver a message that will resonate with them and prompt them to take action.

You can also use Google Ads to create a combination of text, images, and video. By using a combination of these advertising tools, you’re able to present a more detailed and enticing message to potential customers.

We’re a Google Ads agency on the Sunshine Coast, get in touch with us today to see how we can help.