Tips to Utilise Google Ads to Increase Conversions

Digital team collaborating and working together on digital devices
Posted by: Boast Digital

Tips to Utilise Google Ads to Increase Conversions

Marketing campaigns during the upcoming holiday season will encourage plenty of people to browse online instead of going to physical stores. This is ideal for brands because most consumers are already in the habit of browsing online instead of in brick-and-mortar shops. This trend will have many brands are shifting their advertising efforts from physical locations to online ones.

Tips to Utilise Google Ads to Increase Conversions

1 – Match your shopping format to your target market’s preferences

Since most consumers prefer to shop online, it makes sense to advertise on Google. It’s easier and more cost-effective to purchase conversion-based ads through Google than it is to advertise on TV. Google has a number of great features that make it possible for businesses to tailor their messages to their target markets quickly. You can use Google’s ad tools in conjunction with product groups and remarketing to create ads that focus on the products that your target market prefers.

2 – Create highlight relevant information to engage ad viewers

Give your customers something to pay attention to when they view your ads. Remember that your ads are competing for attention with all of the other ads and everything else in the Google search results. Make your ads unique from everything else in the search results by creating ads that emphasize the highlight relevant information to your customers.

3 – Focus on the benefits of your products

Conversion-based ads are the perfect tool for showcasing how your products will benefit people. When it comes to selling your products, it’s important to show how people will benefit from buying your products instead of just focusing on the products’ features. People want to know exactly how your products will benefit them, so show this in your ads.

4 – Create multiple ads to test various messages

You’ll never know which ad is best for your business unless you test different ad messages. Google helps you test many different ads by running them simultaneously. This allows you to see which product groups and types of ads generate the highest conversion rates. When you see the ads that convert best, you can focus your attention on those instead of the ones that don’t.

5 – Tie the emotional appeal of your products to the emotional appeal of your brand

Most consumers don’t just buy products; they buy brands. Your ads need to show how your brands appeal to people on an emotional level. A brand’s emotional appeal is just as important as its benefits to your customers. Think about the emotional appeal of your brand and tie this into your ads.

6 – Include a call-to-action in your ads to drive direct response

It’s important for your ads to tell people exactly what they should do once they view the ad. Make sure your ads include a call-to-action that provides an easy way for people to respond to your ads. A call-to-action like this can help you drive direct response by prompting people to take immediate action.


Conversion-based advertisements are a fantastic way to earn more conversions. They are an affordable alternative to many other types of ads, and they also provide a direct way for you to earn new customers without having to invest much time or money.

Are you looking for more information about Google ads? Contact Boast Digital Marketing to learn more about how we can help you increase your conversion rates through Google ads.

Share this post